Your Google Business Profile helps you manage how your business shows up in Google Maps, Google Search and other Google products.
It’s a free way to make sure your business is easily found. It also allows you to communicate with your customers.
Google Business Profile works well with your search engine optimization (SEO) efforts and is especially advantageous to local and small businesses. Customers look at Google Maps more and more to see where products and services are offered locally and can now interact with the businesses they select, through the business profile. Businesses can also better maintain specific information such as operating hours and special offerings.
Learn more about why setting up your Google Business Profile can help your business in this article by Willie Compos of SCORE.