Marketing

Gen X Moves South in 2025

Published: 
January 15, 2025
Posted by
Jordan Moore

 

Gen X is following Baby Boomers to Retirement Friendly Locations 

The US population is experiencing a very unusual shift.  Gen X, defined as those ages 45- 54 years old, have been steadily relocating to more “retirement friendly” locations.  This trend began in 2022 and has increased consistently for the past 2 years.  

Experts have identified that these professionals are leaving the big cities like New York, Los Angeles and Chicago in droves.  The interesting twist to this is that these people are often still working.  They have taken advantage of the financial relief that areas like Florida and Texas can offer in the way of a lower overall cost of living.  The data reveals that many are still working remotely. 

As of 2023, Horry County, SC hit the list of top 25 counties that have experienced this most significant migration.   What’s noteworthy about this trend is that Gen X residents have accumulated some wealth and are willing to spend it.   This should be a catalyst for a strong local economy. 

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About Partnership Grand Strand
Partnership Grand Strand is a 501c3 foundation launched in 2022 by the Myrtle Beach Area Chamber of Commerce to fund a five-year economic and community development initiative. Through investments from local businesses and partnerships with community organizations, the foundation leads and supports efforts related to four pillars of success: prosperity, talent, place and infrastructure. Through their focused endeavors, Partnership Grand Strand works to accelerate economic prosperity and enhance quality of life across Horry and Georgetown counties. 
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