Marketing

Independent Business Trends for 2025

Published: 
January 30, 2025
Posted by
Jordan Moore

The US Chamber of Commerce just released the 5 most significant trends for independent businesses for 2025. 

  1. Return to work mandates are driving an exodus of senior level managers.  These “hard to replace” employees place a high value on work-life balance and are often leaving to go to work for direct competitors. 
  1. Ai is not just a “buzz word” anymore.  40% of independent businesses claim they are using ai. (This is double the usage rate in 2023) 
  1. Resilience is popping up as a key trend for 2025.  This refers to a company’s capacity to survive and adapt in the midst of unexpected disruptions.  (This is particularly important in supply chain dependent businesses). 
  1. Social commerce is exploding.  Having a social presence has been ongoing in importance, but with social sites offering purchase capability, it is becoming a must for all businesses.  The engagement and high purchase intent metrics on Instagram, Facebook and TikTok are no longer able to be ignored. 
  1. Sustainability remains strong in 2025.  Both employees and consumers place a high weight on a company’s commitment to being environmentally responsible.  Having a sustainability message is no longer “nice to have” but essentially a must. 

 See more here: 

https://www.uschamber.com/co/run/human-resources/work-and-business-trends-to-know?utm_source=sfmc&utm_medium=email&utm_campaign=MO_Newsletter&utm_term=20250108_CO_MidnightOil_286&utm_content=1/8/2025ttps://www.uschamber.com/co/events/ready-set-scale  

About Partnership Grand Strand
Partnership Grand Strand is a 501c3 foundation launched in 2022 by the Myrtle Beach Area Chamber of Commerce to fund a five-year economic and community development initiative. Through investments from local businesses and partnerships with community organizations, the foundation leads and supports efforts related to four pillars of success: prosperity, talent, place and infrastructure. Through their focused endeavors, Partnership Grand Strand works to accelerate economic prosperity and enhance quality of life across Horry and Georgetown counties. 
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