Why is Building a Community Brand Important?

November 22, 2023
Posted by
PGS Staff

It is critical to recognize the substantial role that community marketing and branding plays in the retention and expansion of existing businesses. By effectively marketing a community's assets and nurturing a strong brand identity, a community can create an environment that not only attracts visitors but also retains and propels existing businesses toward sustained growth.

Building a strong marketing plan and brand identity will:

Create a Vibrant Eco System

Make existing Grand Strand small businesses feel valued by crafting marketing and branding efforts that articulate community support for a vibrant and welcoming business ecosystem. This begins with a well-defined and positive brand identity that reflects the unique business characteristics, strengths and values of the community.

Attract and Retain Talent

By branding the Grand Strand as a great place to visit, live and work, it will be easier to attract skilled employees. A strong brand reinforces the idea that employees aren't just part of a business but members of a thriving community.

Support Individual Business Expansion Goals

Share local success stories and growth opportunities as part of a branding and marketing campaign to inspire Grand Strand businesses to learn from others’ experience, obtain new information and thus seek new opportunity.

Foster a Supportive Ecosystem

Send a clear message: "The Grand Strand supports our businesses.” Encourage small businesses to invest more in their local operations. This not only persuades existing businesses to stay but also to identify with a community that takes pride in its enterprises and is willing to stand by them through thick and thin.

Attract Investment

Establish a reputation for being an attractive prospect for external investment. A powerful brand message backed by effective marketing efforts fuels the attention of investors and potential partners. When new investment comes into a community, it further drives existing expansion efforts.

Promote Community Engagement

Engage the citizens of the broader Grand Strand community. This creates a sense of belonging and unity, making it more likely that residents will support local businesses, further bolstering retention and expansion efforts.

About Partnership Grand Strand
Partnership Grand Strand is a 501c3 foundation launched in 2022 by the Myrtle Beach Area Chamber of Commerce to fund a five-year economic and community development initiative. Through investments from local businesses and partnerships with community organizations, the foundation leads and supports efforts related to four pillars of success: prosperity, talent, place and infrastructure. Through their focused endeavors, Partnership Grand Strand works to accelerate economic prosperity and enhance quality of life across Horry and Georgetown counties. 
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